Brand spotlight: Wildfox Couture

wildfox fall 2014

2014 Halloween shop







Wildfox has always been one of  my favorite brands, ever since a local boutique started carrying their dreamy sweaters and teeshirts, and I still regularly browse their fairy-like collections, because they simply make me happy (though I may not be able to afford them all the time).

I was lucky enough to get a shirt that has an image of Luna from Sailor Moon, and anyone who knows me, knows that I have a very soft spot for

image from WF's fall collectioin
image from WF’s fall collectioin

that show, as I’m guessing a lot of girls in their 20’s do. I think I may have had three different moon wands as a kid. One of the first things you’ll notice about Wildfox is the quality of their material and the comfy slouchy fit. Most of their shirts are off-the-shoulder, loose, or distressed in a sort of festival-chic way: my sweatshirt is a size S and it’s still pretty loose on me, which I love. The fabric is extremely soft yet durable. I’ve had this for about two years and it doesn’t look worn at all. Another thing I love about the brand is its color palate of blacks, greys, and soft pink. What I think draws me most to their designs is the whimsical dreaminess applied to casual clothing, how utterly girly they are all, and how intelligent some of the allusions are. I remember a few seasons ago seeing a sweater with “Mrs. Darcy” on it, and I knew that was geared towards all of the book-loving fans of their aesthetic.

As far as their manufacturing practices go, you can read an article here written by Kimberly Gordon, the co-owner and creative director of the brand, detailing why she finds it to be important for shoppers to buy clothing made safely and ethically, and even links to even more info.

When I was younger I shopped at places like Forever 21, now I realize what that company has to sacrifice to keep their prices so low, including low pay for their employees, bad fabrics (in many ways), cheap factories, and the stealing of other people’s creativity and hard work. If you haven’t got the money for designer please consider looking for local brands or vintage, if you regularly shop somewhere cheap check out it’s history and make sure you aren’t supporting something you don’t believe in! — — Kimberly Gordon

All of their manufacturing, as far as I can tell, is done in the USA and after going on some teeshirt fabric forums (yes those exist!) it looks like they are sourced from an unknown distributor (not American Apparel, a popular wholesale option). The cotton is 100% combed, meaning it is spun to make all the fibers face the same way, and then goes through a process called “peach finish” which puts the fabric through emery wheels and gives it a velvety soft feel. Nice! (above info was found on Wikipedia, as I am no expert on fabric).

Overall, I love the feel, story, and aesthetic of this brand, and though their pieces are a bit pricey, it’s more than worth it to support a brand whose philosophy I agree with.



  1. Actually they do make clothes in china and a lot of the material they use is cheap…the price is so much because of their elaborate marketing.paying models abd celebrities and popular inheritence brats to wear their clothes because people think of them as gods and would wear any thing they see their”gods” wear. How nuch money is it to mass produce acrylic/cotton blend? $5 ea.

    Liked by 1 person

    1. You don’t need to tell me about upcharging for status a status symbol, ha. It’s interesting, I tried to find the sources where I found my information before and I’m coming up with nothing concrete. What did you find? I’d gladly stop buying from them if their goods are made by exploited workers. In the meantime, I highly recommend Reformation if you haven’t heard of them already. Their company seems to respect both workers and the environment.


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